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RAYACOM 

Calgary

1 877 757 7468
7015 Macleod Trail SW  Calgary, AB T2H 2K6, Canada

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Blog

11/05/2013
With today's ever-growing digital world, taking the decision to advertise through print might seem far-fetched. What once was a common practice might now seem like luxury, as opposed to the common, every-day web.

With seemingly cheaper prices and ease of access, web advertisements appear to be ruling the marketing world. But there are still very important reason on why you should choose print when dealing with advertisements and business management, and the Rayacom in Calgary is here to point them out!

Making An Informed Decision

There’s Still a Market for Print
Just as there are some who prefer reading on a physical book instead of an eBook, there are people who still want to handle their business through print! A lot of the decision makers out there are experienced businessmen/businesswomen who are used to getting things done with paper.

Print is More Expensive, But Lasts Longer
The world wide web is a vast space filled with information that depends on servers, Internet connection, among other things. A paper is a thing that you can reach out, grab and save with you. This means that it, along with your message, has more possibility of enduring the test of time!

You Can Advertise Locally
While it’s true that you can use local websites to get leads online, it’s more probable that the people around you will notice your signs, pamphlets and print advertisements first!

Selecting print or web to advertise your business is a tough choice! Advertising online is harder for a company in Calgary, because targeting a specific location or market on the internet requires a lot of work. But using paper to get your business around may be conceived as outdated!

A good solution would be to use print for colorful ads, flyers or posters that might drive your potential customers right to your business; and utilize an online marketing strategy to attract those who are more tech savvy.

Either way, you should be smart about which marketing channel you choose and remember that, for printing in Calgary, always go to Rayacom!